Google AdWords Pay Per Click Consideration
Dec 9th, 2009 by Diane Ursu
In my previous post, I discussed choosing the right keywords for driving traffic to your web pages. Good AdWords is a wonderful tool that also tells you the average cost-per-click (CPC) for ads for each AdWord.
Choosing AdWords based on CPC is not a wise choice when the goal is to drive traffic to your site; however, combing high-CPC words with the traffic-driving words may be beneficial for displaying higher-paying ads.
On the Google AdWords page, there is a dropdown menu that allows you to “Choose columns to display.” Choose the option “Show Estimated Avg. CPC.” This column will show up on the left side of the page. It will be the first column. Click on the blue column header “Estimated Avg. CPC” to change the order of the keywords. Clicking once will order the words from lowest CPC to highest CPC. Clicking a second time will order the words from highest to lowest.
Select “Show Estimated Avg. CPC” from the “Choose columns to display” dropdown menu.
Since your first list of keywords are optimal for searches (see previous post, “Using Google AdWords“), make a second list of high-paying CPC words. Make sure that these words can be incorporated into your article without making the article look like a keyword stuffer. For example, don’t use misspelled keywords because they take from the credibility of your article.
